Member based organisations are frequently challenged when maintaining and growing membership bases, especially when members contribute a major source of revenue. The key to success lies in understanding your members and the relationship between your membership objectives and the brand loyalty of your members. Only then can you construct a strategy that achieves your goals while strengthening your organisation for the future.

At Computershare, our experience has shown there is a direct relationship between how an organisation manages communication with its members and the retention and profitability of its membership base. Therefore it’s critical that your statutory obligations, such as conducting meetings, ballots or creditor meetings, are carried out with transparency, independence, accuracy and timeliness.