Organisations that treat their investor or member register only as a compliance obligation are in danger of missing valuable strategic opportunities and falling behind their competitors.
By gaining a deeper understanding of your organisation’s investors or members, you can deliver a number of important benefits, including:
- increasing the efficiency and effectiveness of your register management
- influencing investor and member behaviour to achieve beneficial outcomes
- generating support for your corporate objectives
As a global leader in data management and analysis, together with our expertise in stakeholder profiling and engagement, Computershare can help your organisation more effectively manage its investor and member relationships.
The first step is to understand the various segments within your register. For example, an investor register can comprise retail, institutional, customer and employee segments, each with different needs, expectations and behaviour.
Once these segments have been identified, Computershare can work with your organisation to develop the most appropriate combination of programs and communication options to help meet your long-term strategic objectives.
Maximise your SRM advantage online
There are many advantages in managing your SRM programs online, including: dynamic data availability, improved analysis and understanding of stakeholder behaviour, and enhanced integration of multiple communication channels.
Your programs will operate on SRM 3.0, a flexible web-based system that can be integrated with Computershare’s SCRIP registry system. Modules include contact management, campaign management, an OLAP (Online Analytical Processing) tool and call centre interface. The system can support a wide variety of SRM and Georgeson initiatives as well as running de-duplication algorithms to further improve efficiency.